Mobile Numbers Mind Numbing

18 02 2010

New stats released in the “TomiAhonen Almanac 2010” (www.tomiahonen.com) were amazingly difficult to fathom.  In 2009 there were 4.6 Billion mobile phone subscriptions worldwide.  Let that number sink in.  There are an estimated 6.8 Billion people on the planet.  Fully two-thirds of them have a mobile device.  There must be more TVs in the world, right?  Nope.  They are at 1.6 Billion.  PCs?  1.2 Billion.  FM Radios? 3.9 Billion.  Combine all the TVs, PCs, and Cars in the world and you reach only 3.75 Billion.  There were 1.13 Billion mobile handsets sold in 2009.  That is a replacement of less than one-third of all current handsets, putting average life at 3+ years.  Only 13% of the phones currently being used are classified as smartphones, but that can change quickly with so many handsets being purchased every year.

Now matter how you look at those numbers, mobile is still by far the hottest market in the world today, and getting hotter.

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